Chris Calabro | Freelance Lifecycle Marketer

About

I've been freelancing full time since 2018. When you hire me, you get me; no subcontractors, no agency. I work best embedded with a team long-term, usually 10-15 hours a week, with flexibility to scale up during launches, migrations, and busy periods. Many of my client relationships span multiple years.

Comfortable working alongside product, data, and engineering teams to move lifecycle programs forward, I promise you:

Reliability. I do what I say I'm going to do — on time and as expected.
Communication. You'll always know where things stand — status, blockers, and what I need from you.
Ownership. I think about the broader business objective, not just the ticket (re: the principal-agent problem).
Braze expertise. My platform of choice since 2021, Marketer and Technical Architect Certified. You won't be paying me to learn it on your instance.

Featured Project

For a company-wide rebrand, I built a custom Cursor skill against Braze's MCP server and API that pulled every email across 100+ Canvases — the client's entire lifecycle program — and rebuilt them on a new modular design system of Content Blocks and Liquid personalization. The skill generated 500+ rebranded templates and pushed them back into Braze, leaving only final human QA. Work that might otherwise have gone to an agency stayed in house.

Clients

Expertise

Braze Deep platform knowledge, with context on the upstream stack (Braze SDKs, Segment, HighTouch, warehouses) to troubleshoot data issues with the teams that own them

Email Development HTML + CSS, plus the inbox rendering knowledge to QA what AI and drag-and-drop builders produce — Outlook, dark mode, mobile, Gmail clipping

AI-Assisted Marketing Ops Custom tools built with Claude Code and Cursor utilizing Braze's MCP server and APIs for bulk builds, audits, QA, etc.

Personalization & Dynamic Content Liquid with Context variables, Content Blocks, Catalogs, and Connected Content

Canvas Design Experiment paths and holdout testing to measure what actually worked

Segmentation Custom events & properties, attributes, and Query Builder (SQL)

Data Operations Braze webhooks and User Update steps

Multi-Channel Builds Push, in-app messages, and Content Cards

Certifications

See more on Credly.

Contact

Find me on Upwork and LinkedIn.