Chris Calabro | Freelance Lifecycle Marketer

About

I've been freelancing full time since 2018. When you hire me, you get me; no subcontractors, no agency. In addition to Braze, I have experience with analytics and data tools tools such as Segment, HighTouch, Amplitude, and data warehouses.

I enjoy all things marketing operations – especially if we can loop in AI. I'm not a developer, but I understand programming concepts and am comfortable working with product, data, and engineering teams to move lifecycle programs forward. I promise you:

Reliability. I do what I say I'm going to do – on time and as expected. I'm not perfect, but I care about being a dependable resource.
Communication. I believe clear and organized communication = fewer problems and better results.
Ownership. I make an effort to think like an owner (re: the principal-agent problem). Not just doing enough to get by, but considering broader business objectives.

Clients

Expertise

Personalization & Dynamic Content Liquid templating, Catalogs, Content Blocks, and Connected Content

AI-Powered Marketing Full AI Decisioning, BrazeAI™ and MCP server, custom automations

Data & Segmentation Custom events & properties, attributes, Query Builder (SQL)

Campaign Orchestration Advanced Canvas and Campaign design and implementation

Multi-Channel Execution Email, mobile push, in-app messages, and Content Cards

Data Operations Webhooks, User Update steps, and data transformation

AI & Development Tools General AI literacy, building utility apps with Claude Code and Cursor

Email Development HTML + CSS with mobile and dark mode support, inbox testing (Litmus)

Certifications

See more on Credly.

Contact

Find me on Upwork and LinkedIn.